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We can find them on TV, the internet, exhibitions and trade shows where models strut their stuff. But how do we get these fancy outfits, clothes and accessories made? We don’t just buy them!

Online Fashion is a business that is booming. It has been since the last decade as fast fashion started to become popular and we had to move towards more conventional ways of shopping for clothes. Online Fashion is a business that needs lots of content in order to stay relevant in the market place. The difference between traditional style advertising and online fashion is that traditional advertising wants you to buy; online fashion wants you to like it!

In the “Culture War” (the world culture wars), British people are struggling with the attack of the “culturalism”. Culture is a prerequisite for economic growth, but it has been relativized and desacralized by the culture of post-modernism, which is to be found in most western countries today. At present in Britain, only a tiny minority of people are proud of their country’s past achievements, as well as its achievements as a whole.

We speak about the politics of fashion here: The fashion industry tries to capture everyone who is interested in wearing clothes – women, men and children – by convincing them that they need such clothes because they look good on them. It also tries to convince them that this fashionable clothing „is healthy” and that it.