The United Kingdom is one of those countries that has a very high-ranking sense in fashion.
The United Kingdom is a leading fashion and luxury market. With many international brands trying to emulate its success, the UK is driving growth in global fashion markets.
To increase the demand of fashion and luxury brands, the government is promoting various reforms and policies which will put more pressure on consumers to embrace the new trends. This includes providing tax exemptions for companies that buy new clothes from overseas and introducing new regulations to make sure that importers are not cheating consumers by re-selling their products as second hand clothing or giving them as a gift when they have bought them at full price.
The aim of this lecture will be to discuss how expectations have changed in recent years, with regards to style and packaging design. Specifically, we will look at perceptions around trends in clothing (e.g., high-street versus.
Fashion is a highly emotional topic. Many people tend to enjoy a certain kind of style as more than just an object. The style of dressing and the way a person dresses have unique meanings and associations that can be linked with feelings, moods and emotions. This can be easily identified by looking at the background of a piece of clothing, styling or make-up. In the 21st century, fashion has become more sophisticated than ever before – it has become both functional and personalized by using technology to make it easier for customers to choose their preferred style or brand.